Here at the Nue Trend, we are obsessed with brands that are committed to providing organic, natural, and PURE beauty products. 100% Pure is a company that does this and does it well. From their Matcha Oat Milk Nourishing Mask that we have raved about before to their Rose Water Hydrating Milk, 100% Pure never disappoints when it comes to providing quality skincare we can feel good about putting on our faces.
We are so excited about this lightweight Rose Water Hydrating Milk because of benefit-packed ingredients like rose water, hyaluronic acid, plant-based squalene, aloe vera juice, and beta glucan.
To hear some more about this product you can check out our video about it here.
Rose Water Skin Benefits
This lightweight face moisturizer garners its rose benefits from something called rose hydrosol. Rose hydrosol is essentially the purest form of rose water. Ordinary rose water may not retain all of the minerals and benefits found in roses. By using rose hydrosol, 100% Pure has ensured that we are receiving everything the plant has to offer!
Rose hydrosol is commonly used as a toner, meaning it, as the label suggests, can be very effective in toning skin! Not only does it have skin toning benefits, but it can also aid in tightening pores. Aside from these two primary benefits listed by 100% Pure, rose hydrosol also provides other benefits such as helping to soothe skin, reducing redness, as well as containing antiaging properties and antioxidants.
As long as you don’t have any sensitivities or allergies to rose or its byproducts, these are benefits we can all be excited about! Especially from a company, and ingredient, we can trust.
Hyaluronic Acid Benefits
There is never a time I’m not super excited to see that a company has included hyaluronic acid in its formulation. This ingredient is truly such a staple for any product that is aiming to be hydrating, in my opinion.
While formulating this product, 100% Pure chose to include hyaluronic acid in the form of sodium hyaluronate. Ever heard of it? I hadn’t either before looking into these ingredients, but I’m sure glad I’ve heard of it now! Sodium hyaluronate is the salt form of hyaluronic acid, so why not just use good old hyaluronic acid?
Sodium hyaluronate has a much smaller molecular size than its hyaluronic acid counterpart. This is important because a smaller-sized molecule allows the substance to penetrate the skin more easily. This isn’t the only benefit of using hyaluronic acid in its salt form, though! In addition to being better suited to penetrate the skin’s barrier, this form of the popular humectant is also less likely to oxidize due to increased stability.
Sodium hyaluronate is a valuable addition to this product because it is a humectant. Humectants draw moisture from the environment into our skin. This is super beneficial for promoting collagen production and plumping the skin. It’s important to remember to always pair humectants, or hydrators, with emollients, also known as moisturizers. Humectants are great for drawing in moisture, but you need something to lock the moisture in. Enter: squalane…
I know I already said how excited I become when I see hyaluronic acid be included in a formulation, but squalane is another absolute favorite of mine! I know it may sound unbelievable, but these two ingredients are ones I use each day in my skincare routine. I start with a hyaluronic acid serum, follow with a moisturizer, and seal it all with an extra layer of moisture for my dry-prone skin with squalane! So to see a product that includes both of these fantastic ingredients that I reach for anyway is celebration-worthy.
Remember how I said hyaluronic acid should be a staple in products that have a hydrating goal? While I love squalane and use it every day, I know that it is a more recent phenomenon that it is commonly included in skincare products.
This may be because, traditionally, squalane is harvested from shark livers because they are rich in fatty acids. As you can imagine, this is not a sustainable practice at all. Thankfully, companies like 100% Pure have sought more sustainable sources. In the case of this hydrating milk, the squalane comes from olives. Much better than from sharks!
Another important thing to remember when dealing with squalane is the difference between squalane and squalene. Squalene is how squalane is naturally found or harvested, and squalane is then derived from this via a process of hydrogenation. This is an important distinction because squalene is unstable and prone to oxidation.
Another great thing about squalane is that our own bodies already naturally produce squalene (important difference, remember?). So, when we use its stable counterpart, squalane, on our bodies, they know just what to do with it!
Squalane is an incredible ingredient to reach for when in need of moisture or even relief from irritated skin. As I mentioned above, I love to use it as my final step by using it as an oil above my serum and moisturizer. This ingredient is a great noncomedogenic oil option for when you want that extra glow! I have dry skin so I lather on that squalane until I look like a glazed donut, but I even have friends with more oily prone skin who love it too! They may choose to use it more sparingly, but it’s a way for those with more oily skin to use a lightweight oil.
Aloe Vera Juice
If you’ve been in our neck of the internet before, you can already imagine how elated we were to see this as a standout ingredient in this face moisturizer. We already have a whole blog entry dedicated to singing aloe vera gel’s praises because that’s how great of an ingredient it is all on its own!
Since we already have a blog post dedicated to this much loved product, we’ll keep it short and sweet. Aloe vera juice is a wonderful natural humectant, like hyaluronic acid, found in the aloe vera plant. It’s full of benefits such as hydrating, soothing, and healing the skin.
We love seeing brands take advantage of the natural hero ingredients that nature gives us! Aloe vera leaf juice is actually the very first ingredient in the ingredient list. So you know there’s lots of this wonderful gel in there!
Admittedly, this is a new one for me. I love getting to dig into ingredients because every so often I find a brand new one that becomes a favorite.
Beta glucan is a polysaccharide that acts as a humectant for our skin. Yes, another humectant in this formulation! The high volume of humectants in this product is part of what allows it to be so lightweight.
Beta glucan can be helpful in repairing and boosting the skin’s moisture barrier. It also has antioxidant properties and can aid in smoothing skin.
We love that 100% Pure chose to include this healing and soothing humectant while formulating this facial moisturizer!
This lightweight facial moisturizer is definitely rich in humectants and, while it does have some moisturizing ingredients like squalane, it is heavier on the hydrating side. This is absolutely fine and great if this is what you are looking for! For example, if you have oily-prone skin, this may be a great option for you. Not too heavy and will leave your skin feeling light and not weighed down with too much additional oil.
If you are prone to more dry skin, like me, this sounds like it would be a fantastic first step—perhaps in lieu of a serum or an essence. This formula is filled to the brim with lightweight hydrators full of all kinds of benefits for our skin. I would love to use it as a first step in my hydrating and moisturizing routine.
As usual, we here at the Nue Trend adore companies that prioritize healthy, purposeful, clean, and intentional ingredients. It truly feels like each of the ingredients in this formula were chosen with care!